FAMILY PLANNER

EDITORIAL DESIGN & ART-DIRECTION

EDITORIAL DESIGN & ART-DIRECTION

Abstract Landscapes

Abstract Landscapes

Abstract Landscapes

MY ROLE
Creative Director

CATEGORY
Editorial Design & Art-Direction

PARTNER
Family Design 

01
My Role
Creative Director

02
Category
Editorial Design & Art-Direction

03
Partner
Family Design
04
Year
2018
LANDSCAPES ALL—web, 2000×1355

I was approached by Family Design to develop a series of aesthetic family planners for high-end interior shops in Denmark. I created a concept of minimal abstract nature illustrations to capture the changing seasons throughout the year. For this particular project it was important to create something functional as well as aesthetically pleasing.


Dimensions: A5 (148 x 210mm, inclusive of a white border measuring approx. 10mm)
Paper: 350g Soporset Premium Offset
Note: Editions of 100. 
SOLD OUT

Landscape process single—web, 1500×2033
LANDSCAPE PROCESS—web, 1500×2033

I first began by laying out landscape photos on a table looking to create visual interest in different nature settings for the illustrations. Yet as I continued exploring options, I felt it was important to establish a more meaningful foundation to base the design upon. During the following days, I tried to look further into abstraction and linear compositions as aspects of the landscape. I wanted to create illustrations that did not only depict landscapes but make the viewer use their imagination. It was a very free process, where I was allowed to experiment. To me the functionality of a family planner was important, you had to be able to see what you were writing on top of the image. This created positive dogmas for the color pallet and detail degree of the illustrations. 

landscape process_web

Within the final family planner, viewers will find 12 abstract illustrations inspired by landscapes from all over the world, alongside 12 pages of structured monthly planning. The back page of the planner is a yearly planner, for you to note down birthdays and events. 

LANDSCAPES—web, cover
LANDSCAPES ALL—web, 2000×1355
LANDSCAPES SINGLE—web, 01, 1500×2033
Landscapes single—web, 03, 1500×2033
CALENDER MOCKUP—web
CALENDER MOCKUP—web2
Landscapes single—web, 04, 1500×2033
Landscapessingle—web, 02, 1500×2033
CALENDER MOCKUP—web3

A special thanks to: Family Design.